Simon de la Rouviere | Untitled Frontier

Simon de la Rouviere | Untitled Frontier

A musical family and a teenage superfandom with Muse helped catalyze Simon's lifelong passion for music and led him to create some of on-chain music's fundamental building blocks.

Simon de la Rouviere is a builder, musician and creator of all sorts. He co-designed the ERC20 Ethereum standard, invented bonding curves, and is now working to produce new science fiction using some web3 mechanics through his business, Untitled Frontier. In the past he also spent some time in the music industry, pioneering the first smart contract royalty payments with Imogen Heap at Ujo Music, and he introduced one of the first music non-fungible token (or NFT) collectibles in 2017 with the artist RAC.