LaTecia Johnson started her career as a songwriter, and over the past decade, she’s forged a career in tech, creating strategies for household names like Apple, Microsoft, and Nielsen. More recently she led strategy for Royal, an on-chain platform for investing in music royalties, delivering category-defining partnerships with artists like Nas, Diplo, and The Chainsmokers. Now she’s gone all in on Visionary Rising, her agency and growth partner for creators, startups, and brands.